Imcy's Mission

To empower children to take an active role in their own mental well-being.

Our Manifesto

Every child benefits from coaching that builds essential emotion regulation skills. The earlier those skills take root, the more authentically and mindfully each child can flourish, and the stronger our communities become.

Katerina Markova

Founder of Imcy

Katerina Markova is the founder and CEO of Imcy and the creator of Emotion Personification Coaching. A psychologist, entrepreneur, and bilingual, trauma-informed CBT therapist, she has more than 15 years of experience. She designed and taught her own psychology program at Lomonosov Moscow State University and has developed educational programs for companies around the world.

“I come from a place where creativity flourishes alongside violence towards the volnurable. So, I use creativity to empower children and adults to be their true selves and to stay resilient in the face of hardship.”