Imcy — imaginary coach for your child’s emotional growth.

Live online sessions with real experts, as friendly animated avatars, for children 4 and up to build emotional and social skills.

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98%
of children form a positive connection
with their coach in the very first session.
9,45/10
average rating
for our coaching
87%
of families feel
real improvement
by the third session

How it works

Emotion coaches on the Imcy platform — qualified, licensed experts — use our unique emotion coaching method and motion capture technology to support the emotional needs of every child.

Children love it

Children form an instant bond with their imaginary coaching companions. They feel safe and highly motivated to learn new social and emotional skills.

It’s safe

We keep any information we collect private, confidential, and secure.

It’s effective

We use only leading coaching protocols. We maintain a low dropout rate — just 2% at session one and 5% by session five.

It’s convenient

We provide caring customer service and connect you with the coach best qualified for your needs. Our services are available in several major world languages.

Request

For a free customer service consultation. We’ll give you more information, answer your questions, and match you with the best coach for your child.

By clicking "Send", you agree to our Privacy Policy and Terms of Use, and you consent to the processing of your personal data.

Our coaches and their avatars

Meet the Imcy crew!

Avatars

Katerina Markova

Emotion coach, CBT trained psychologist, Imcy

Training: University of California San Diego (USA), Moscow State University of Psychology & Education (Russia), Beck Institute (USA).

Additional training: CBT, IFS

Experience: since 2009.

Memberships: Member of IACBT and the American Coaching Association (APA).

Specialization: anxiety (panic attacks, OCD, PTSD, general and separation anxiety), depression, phobias, stress, emotional difficulties related to ADHD and autism, complicated grief, mindfulness skill-building, and trauma-informed, culturally sensitive coaching support for kids and adults.

Victoria Antipina

Emotion coach, Imcy

CBT coach

“Children’s minds are incredibly adaptable — you can see change quickly. That’s what keeps me inspired every day.”.

Training: Moscow State University of Psychology & Education (coach). Institute of Psychology and Special Education (CBT coach).

Additional training: CBT (Cognitive Therapy Center).

Experience: since 2005.

Specialization: anxiety, emotional and behavioral challenges, phobias, OCD, PTSD, depression, and communication difficulties.

Anastasia Novikova

Emotion coach, Imcy

CBT coach

Training: Ryazan State Medical University named after Academician I.P. Pavlov

Experience: since 2014

Specialization: coaching with children
and adults, behavior support
and development of communication skills,
as well as support with children’s socialization
with typical development and children
with disabilities (autism spectrum conditions, intellectual developmental differences).

Anastasia Tambovtseva

Emotion coach, Imcy

Emotion coach, CBT trained psychologist

Training: Novosibirsk State Medical University (NGMU), CBT coach.

Additional training: ESDM program (Denver Early Intervention Model, MIND Institute, USA). Practical training in evidence-based approaches for kids with ASD (NSU).

Memberships: Certified Early Birds parent program trainer; member of the UK National Autistic Society.

Experience: since 2011

Specialization: anxiety, fears, depression in children and adults; behavior support and skill-building for neurotypical children and children on the autism spectrum.

Coaches

Education and training

Every coach has a degree in psychology, extensive coaching training, additional training in CBT, and at least three years of hands-on experience.

World-class coaching

You get care that meets the same standards families expect from top child coaches worldwide.

What people say about us

@natalia.remish

Natalia Remish, blogger

“The character made it easy for my daughter to open up. It helped us through her grandfather’s death. After a few sessions she was herself again — and loved every meeting.”

@babydoctor_Elmira

Elmira Mamedova, pediatrician

I’m a pediatrician and have worked with the Imcy team for a long time—with real pleasure. Their unique approach through a character is especially valued by parents of preschoolers. It helps connect with very young patients even online. Thank you for your work!

@psych_bogdanova_tp

Evgenia Bogdanova, blogger

“Steady progress — school started and she stopped biting her nails, feels calm, and is happy again. Thank you!”

We offer

Emotional support

⬈

Stress management

⬈

Executive function coaching

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Social skills coaching

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Mindfulness training

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I want to build my child’s socio-emotional skills

⬈

Request

For a free customer service consultation. We’ll give you more information, answer your questions, and match you with the best coach for your child.

By clicking "Send", you agree to our Privacy Policy and Terms of Use, and you consent to the processing of your personal data.

Services and Pricing

Questions and answers

We recommend letting your child choose an avatar they particularly like. Our customer support representative will be happy to guide you.

We recommend starting with an intro session and then moving on to at least one package of weekly sessions. After that, children benefit most from continuous support in the form of one monthly session. Group sessions are available at any stage of your journey with Imcy.

Absolutely — though we don’t recommend it during the weekly session package, since that format often involves new skills for parents to learn as well.

Generally, imaginary coaches work with children ages four and up.

This particular format generally works best for children up to about seven to ten years old. Emotion coaches on Imcy also work with teenagers — in that case, without avatars.

Only if the child asks their coach to reveal their real appearance.

You can change coaches at any time if you or your child wishes. The avatar your child has chosen can stay the same.

We recommend starting with an intro session — you’ll find more about it under Services and Pricing. You’re also welcome to send us a request form, and our customer service representative will contact you as soon as possible.

If your child no longer wants to continue, we have several options. We can give your child a break, change their coach’s avatar, or change their coach altogether. We can also stop the sessions and refund you for any you haven’t used.

Coaches working with Imcy do not diagnose or treat disorders. Some of our coaches may also be CBT therapists, but in every interaction with you or your child, imaginary coaches work strictly as coaches, following coaching protocols.

Yes. Coaching sessions with an imaginary coach are safe. Coaches at Imcy go through a strict verification process and always act in your child’s best interest. Neither Imcy nor its partnering coaches share or sell your information to third parties, and both keep your information safe and confidential.

Most of the time, children don’t get upset about ending their sessions with their imaginary coach. Throughout their time together, they receive a great deal of validation and reassurance that their coach is available whenever they feel the need to reconnect. By the time sessions come to a close, most children feel a genuine sense of readiness to pause or move on, and that readiness is exactly why the parting feels natural rather than painful.

Imcy coaching supports emotional growth, but it is not therapy and doesn’t replace care from a licensed mental health professional. If your coach notices signs that your child may need clinical support, they will let you know promptly and help you find a qualified specialist, such as a child psychologist or therapist, through our referral network.

If you’re already concerned about your child’s mental health, we encourage you to talk with your pediatrician or a licensed professional first. Coaching can work well alongside professional care.

Are you a coach who would like to partner with Imcy?

Imcy empowers emotion coaches and makes their practice even more effective and rewarding, offering innovative representation and tools for a magical, genuine coaching experience with their little clients.

We give our partners all the support and resources they need to be their authentic professional selves and unlock their full potential.